Reliable and ethical… the 12th “Fair Play Enterprise” Business Culture Promotion Programme has come to an end, our company winning a Bronze Laurel. The purpose of the programme is to award companies operating in line with broadly defined rules of fair play, reliability and sensitivity to the needs of the local environment. The requirements imposed by the programme create new challenges for managers of companies, such as the task of being able to act in accordance with ethical rules respected by society. The company’s system of values cannot diverge from values accepted in the given community. Audits carried out in the companies participating in the programme and their market development indicate that such an approach helps to establish a strong position for the company in the market.